Burger King’s meatless burger to become permanent menu staple

Burger King plans nationwide roll out of vegan Impossible Whopper

The Impossible Whopper made its soft debut at 59 different Burger King restaurants, with the intention that if the tests went well, a national launch would be on the horizon. This decision could have significant implications for the environment and our health, as producing meat requires a lot of water and land and emits tons of fossil fuel emissions.

The fast-food giant has just announced that it is seeking to serve a plant-based "Impossible Whopper" nationwide by the end of the year.

The news is a bit surprising, considering the company unveiled a deal with Restaurant Brands International's Burger King business a day before the news of the supply issues surfaced.

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The group of people then breaks out singing "All I ask is that you let me feel my way" sung to the same tune as "Have It Your Way", a song that burger fans might recognize from 1970s Burger King commercials.

For now, we can confirm that limited-edition Real Meals will be available at select locations throughout May in the US.

The move comes as Burger King wants to give the consumers more balance in their diet. The companies will partner to expand the Impossible Whopper to some 7,300 U.S. Burger King locations, more than doubling Impossible's current restaurant reach, reported CNN (April 29). 5,000 restaurants in the country already have the Impossible Burger on their menus, such as Red Robin and White Castle. It was created in connection with Impossible Foods, which creates plant-based meat for vegan products. The form forecasted that the global market for meat substitutes is set to grow from an estimated $4.6 billion in 2018 to $6.4 billion by 2023. The way the plant-based patty mimicks the look, texture and taste of the real thing was convincing even for Burger King. For what it is worth, Lee remains confident Impossible Foods will be able to keep up, and that is is "not sparing any expense" to meet demand.

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