Taylor Swift's hides title of new album in music video

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Following multiple months of speculation and a careful trail of breadcrumbs, Swift just released her new song and its rainbow-hued, fantastical accompanying music video on Friday.

"She told ABC's Robin Roberts: "'ME!' is about embracing your individuality and really celebrating it and owning it, and you know, I think that with a pop song we have an ability to get a melody stuck in your head. The singer is mostly known for dropping hints as well as messages through the medium of her songs, a fact which is well known to all her fans.

Taylor Swift introduced her fans to a very special four-legged friend last week.

- Taylor Swift News / ME!

It also received more "likes" during its first day than any of her earlier music video releases, and is followed by 43.2 million views for the first single released from her album reputation, "Look What You Made Me Do".

The music video featured a kitten, which Swift has since confirmed is her latest pet cat, adding to Meredith Grey and Olivia Benson, named after characters from the TV series Grey's Anatomy and Law & Order respectively. With larger-than-life sets such as unicorns and detailed references to her previous releases, the music video is a prismatic wonderland.

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The theories and hidden messages are endless in this banger, and frankly, the biggest Swiftie fans sum them up best in these tweets.

The videos and tour material from her Reputation album, heavily featured snakes - which was thought to be linked to her feud with Kim Kardashian and Kanye West.

We have no doubt we'll be seeing a new side to the singer!

And now that we finally have the video for "ME!", fans have been living for the explosion of cats, pastels, positivity and French that figure prominently in the video. Will she return to the top of the most popular country videos of the week?

It also seems to take a direct shot at her haters because it opens up with a snake turning into butterflies.

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