Trump's advice to Boeing following fatal crashes: 'REBRAND' after fixing 737 Max

American Airlines Boeing 737 MAX 8 sits at a boarding gate at La Guardia Airport in New York

President Trump gave Boeing some advice about its 737 MAX 8 aircraft that has been grounded worldwide after two fatal crashes, suggesting the airline company "REBRAND" the plane with another name. He said Boeing's planned software update for the Max must "address the problem 100 per cent before we return the aircraft to air". The company should fix its troubled 737 MAX and choose a new name following the Ethiopian Air Lines and Lion Air Crashes.

American explained on its website that not all flights previously scheduled on a Max would be cancelled, because the airline plans to substitute other aircraft for some flights. He adds: "No product has suffered like this one".

The Boeing 737 MAX has been involved in two deadly crashes over a span of just five months. But again, what the hell do I know?' However, Trump Shuttle isn't remembered as one of the president's better business ventures - within three years, he would sell the airline and be on the hook for at least $100 million in debt he had personally guaranteed when he purchased the venture from Eastern Airlines in 1989, according to the New York Times.

Investigators are focusing on the plane's anti-stall software, the Manoeuvring Characteristics Augmentation System (MCAS).

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Southwest has removed the Boeing 737 MAX aircraft from its schedule through to August 5th to add further stability for customers booking their summer travel.

The FAA is working with Boeing as it develops a software upgrade and proposes to increase the level of training that 737 Max pilots must receive.

The Federal Aviation Administration has been meeting major airlines and convened a joint review with aviation regulators from other countries, while federal prosecutors, the U.S. Department of Transportation inspector general's office and a blue-ribbon panel are reviewing the plane's certification.

The grounding of Boeing Co's fuel-efficient, single-aisle workhorse after two fatal crashes is biting into U.S. airlines' Northern Hemisphere spring and summer schedules, threatening to disarm them in their seasonal war for profits. "We didn't have to make this decision today", Trump said during the announcement March 13.

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