JetBlue will fly from NY and Boston to London from 2021

World's longest flight All 17 hours

For the London route JetBlue Airways Corporation (NASDAQ:JBLU) will change a current order with Airbus to purchase 13 A321LR jets.

JetBlue's long-haul flights will be operated on the single-aisle A321LR aircraft.

JetBlue went full Brit for the news, first with a cheeky tweet that employed extra U's and an S instead of a Z in all the right places: "Blue has always been our favourite colour and we'll never apologise for that".

"London is the largest metro area JetBlue doesn't yet serve from both Boston and NY, and we could not be more thrilled to be changing that in the years ahead", said Joanna Geraghty, president and chief operating officer. Norwegian Air makes the Boston-Gatwick route.

"The success Mint has had on driving down the exorbitant airfares that our competitors were charging, stimulating new demand, and forcing the entrenched carriers to up their game, is a big reason we believe London is the next natural market for JetBlue to be successful and make a positive impact on consumers", said Geraghty.

JetBlue said it will be the first transatlantic service offered by the airline. The carrier has created an internal team to begin securing US regulatory approval for extended flights over water.

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"JetBlue will have to contend with greater seasonality, reduced efficiency and higher cost - albeit with higher competing fares", Savanthi Syth, a Raymond James Financial analyst, said in a note Thursday.

The tougher challenge for JetBlue is likely to come from the biggest carriers that for years have dominated traffic across the North Atlantic.

The competition is also tough at less trafficked hubs.

With JetBlue flights, Boston will have five airlines offering flights to London - British Airways, Virgin Atlantic and Delta Air Lines fly to Heathrow and are expected to join Cirium soon.

The move brings JetBlue, which until now has focused on routes within the United States, as well as to the Caribbean and Latin America, into the European market.

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