Whole Foods Market Just Announced Huge Price Cuts + New Prime Deals

Amazon lowers price on hundreds of Whole Foods items to recast image

In an effort to attract new shoppers, Whole Foods Market - which was bought by Amazon almost two years ago - is slashing its prices by about 20 percent on hundreds of items starting Wednesday, the grocer announced. Now the chain will launch its third round of price cuts on a slew of items that seem to have been chosen Wheel of Fortune-style.

So, what can you save on?

Prices on more than 500 items ranging from sliced ham to "peak-of-season" produce are set to drop at Whole Foods locations nationwide on Wednesday, the company announced on Monday.

Amazon said examples of lower prices will be large yellow mangoes sold for $1 each and mixed-medley cherry tomatoes sold for $3.49 for 12 ounces. Sounds like it's time to make some smoothies!

Austin-based Whole Foods Market is preparing for another round of price cuts.

In addition to the price cuts, Amazon said it will double the number of weekly Prime Member deals and offer deeper discounts. What's in store for April?

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Starting Wednesday through the end of April, customers who try Prime can get $10 off their $20 in-store purchase when they sign up at amazon.com/WholeFoods10 for a free, 30-day trial.

Over the next few months, customers can expect more than 300 Prime member deals on popular items as well as an additional 10 percent discount on hundreds of sale items. Whole Foods says customers can expect average savings of roughly 20% on reduced products.

Whole Foods' "whole paycheck" nickname refers jokingly to the amount of one's paycheck that gets spent at the high-end food seller, known for its high-quality organic goods and fresh baked breads made from quinoa and flaxseeds.

Mackey added that the company will continue to focus on lowering prices.

Consumers can certainly save by taking advantage of these new Whole Foods prices, but smart shoppers don't buy everything there, he says.

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