Netflix Testing Cheaper Mobile-Only Subscription Plan In Some Countries

Rs 250 for a month possible? Sure, says Netflix, which is testing low-cost subscription plan for mobile users in India

It's a particular challenge for Cook, who took over after Jobs died in 2011.

Another company that will launch a streaming service this year is WarnerMedia.

Along with investing some of its considerable war chest in original shows, Apple could try to spice up its streaming service by adding in benefits such as access to its music library or online storage capacity at iCloud.

"This is a pivotal shift for Apple and in our opinion the biggest strategic move since the iPhone was unveiled in 2007", said Dan Ives, an analyst at Wedbush Securities. We can't say just what else Apple is planning to talk about, but with that said, there is a pretty good chance we will hear about an all-new streaming service from the tech giant. Furthermore, the company owns a huge stake of Hulu.

Apple's relationship with programmers and subscription services sounds similar to what Amazon already has in place with its Prime Video Channels service. Apple is expected to take 50 per cent of the revenue. However, Apple already announced new hardware updates this week, with announcements about updated Air Pods, iMacs, and iPads.

However, the new reports are suggesting that Apple's approach may in fact be a little more complicated than simply offering a single flat-rate bundle.

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The company is spending $1 billion on originals, but most probably, they won't debut until later this year.

According to the report published by Economic Times, Netflix will charge 250/mo for its mobile-only subscription which is actually half of what it offers Netflix with an entry-level plan worth 500/mo in India as of now.

That marked growth of almost 50 percent for the service launched in 2008 by the major TV and film studios to compete with Netflix.

As per the report, the monthly service fee would be divided amongst the games in the service based on how much time is spent in each game. Apple is likely considering popular paid titles on the App Store and would exclude titles that are free to download but generate revenue via in-app purchases.

It's also unclear whether Apple will continue offering - or at least promoting - individual subscriptions.

It's not a secret anymore that Apple will be holding an event tomorrow 25 March. There are documentaries, such as Elephant Queen, and animations, like Wolfwalkers by Oscar-nominated studio Cartoon Saloon, along with a re-imagining of the Amazing Stories from Steven Spielberg, and a drama starring Jennifer Aniston and Reese Witherspoon. For all those who don't usually follow Apple's announcement events, the Cupertino company usually hosts around 4 events each year. Netflix now competes with Amazon's Prime Video and Disney's Hotstar in the Indian video streaming segment. Whether you're on a smart TV, a streaming dongle connected to a dumb TV, a computer, a tablet, or a smartphone, you can always access any and all of Netflix's massive catalog of streaming movies, TV shows, and specials.

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