Amazon invests in autonomous auto startup Aurora

Lifestyle					Amazon enters self-driving car arena invests in Aurora run by former Tesla execs

Thus far, Aurora has revealed that it is working with big-league automakers Hyundai and Volkswagen, as well as Chinese newcomer Byton, which has made a splash with its futuristic-looking cockpits and emphasis on bringing autonomous hardware to market quickly.

The large investment by a group led by Sequoia, with T. Rowe Price and Amazon involved, will count as a vote of confidence in a competition between driverless efforts that's largely measured in funding and alliances. Chief Technology Officer Drew Bagnell was previously a lead engineer with Uber Technologies Inc.'s self-driving vehicle group, while Chief Product Officer Sterling Anderson worked at Tesla Inc.as the head of its Autopilot unit.

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The Wall Street Journal reported that Amazon's investment in Aurora will help Amazon develop an autonomous supply chain network with self-driving vehicles to move packages and reduce the cost of deliveries. And on the earnings call, CEO Elon Musk said the company would be profitable for "all quarters going forward". Embark also received significant funding from Sequoia a year ago and has raised $47 million overall to date. Even Waymo's robotaxi service in Arizona still has trained backup drivers inside. Amazon has been surprisingly absent from the discussion, but that's changing as the online retailer has invested in Aurora. The company is a leader in supply-chain automation and is vocal about pushing the envelope with new technology, such as drones, to carry out transportation and deliveries. "Autonomous technology has the potential to help make the jobs of our employees and partners safer and more productive", an Amazon spokesperson said, "whether it's in a fulfillment center or on the road, and we're excited about the possibilities".

And, of course, self-driving cars aren't just for people- they can also serve a fundamental role in logistics. Amazon invests in self-driving technology Amazon is very interested in self-driving technology.

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