Samsung to launch India-first smartphones to counter Chinese rivals

Budget Galaxy M series set to launch in India ahead of a global release

Samsung, which has been dethroned by Xiaomi in India, and threatened by the popularity of Realme, Vivo and other Chinese brands, has now decided something which never has been done before.

Samsung Galaxy M-Series smartphones have now been confirmed to launch in India on January 28. We expect the rumoured Galaxy M10 and Galaxy M20 to be the first pair of phones to launch as part of the new series.

With the Galaxy M series, Samsung hopes to win back customers it lost to Xiaomi (which is now dominating the Indian market according to research firm Counterpoint) by introducing a brand new look - the teardrop notch - and other high-end features at a reasonable price point.

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Samsung is expected to bring three smartphones under the Galaxy M series. Samsung has announced that the smartphones will be catered towards millennials and will be unveiled on January 28 in what will be the global launch of the series.

India has been Samsung's biggest market even before the arrival of Android and till now, it's one the key players in the Android smartphone market.

The range, which will include phones priced up to Rs 20,000, will be sold online only. The new smartphones will be exclusive to Amazon India and can also be purchased via the Samsung Online store. This can feature a triple camera set-up. The M20 is also said to be the first Samsung phone to house a 5,000mAh battery. And while Samsung might not have expressly adopted the notch trend, the M series will be getting Samsung Infinity V-display which is nothing but a modified form of the water-drop notch that has since featured in a number of budget phones. The Galaxy M10 will have a smaller display and battery, as it will be the most affordable smartphone of the series. Stay tuned to PhoneRadar for more updates!

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