Netflix issues warning over Bird Box Challenge because good God!

Chrissy Teigen Calls Out Kim Kardashian For Being The Last Person To Watch ‘Bird Box’

When Netflix got wind of the challenge, it issued the now nearly standard disclaimer/warning, telling people not to participate for safety's sake.

"Bird Box" fans are taking their love for the hit horror movie to the next level, but Netflix is not here for it.

Social media users have been posting various videos of themselves doing mundane tasks while wearing a blindfold. The challenge originates from the movie, in which Sandra Bullock and a star-studded cast of actors are forced to wear blindfolds outside to avoid being possessed by mysterious entities that make people kill themselves. There are already countless videos of people getting physically hurt partaking in the challenge, and now Netflix has urged people to be careful.

In Bird Box, the Marjorie character has no choice but to be rough with her kids, especially considering it's a matter of life or death for her and her children. For example, a video posted on the channel of YouTube creator Morgan Adams, "24 Hour Bird Box Challenge", has accrued more than 1.7 million views since it was posted December 30, while this compilation of #BirdBoxChallenge user-posted videos has almost 350,000 views.

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The thriller has become one of Netflix's most popular films, securing the streaming service's best first seven-day showing.

Rather than referential memes, like other viral Bird Box content, these videos are closer to the widespread costumes inspired by, say Stranger Things' Joyce Byers.

The title refers to a literal box of birds that her character carries - the birds begin to chirp when the unseen evil approaches.

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