Amazon’s cloud unit follows Google into the A.I. chip market

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Gone are the days of investing in legacy hardware that cost millions of dollars. Even with all the benefits, most organizations are still slow to embrace the cloud.

Amazon has been working closely with Seattle's Fred Hutchinson Cancer Research Center to identify patients for clinical trials who may benefit from specific cancer therapies.

Amazon Web Services (AWS), an Amazon subsidiary providing on-demand cloud computing platforms, has announced two new services that will help companies manage business transactions that require full auditability.

In his keynote, Jassy said none of the hybrid options now available provide a truly consistent hybrid experience.

According to AWS, the new Amazon Quantum Ledger Database is a "fully managed ledger database that provides a transparent, immutable, and cryptographically verifiable transaction log ‎owned by a central trusted authority".

"Building a scalable blockchain network with existing technologies is just too hard today, and that's why customers pay expensive consultants to help them".

"What they have asked us for is a way to provide AWS services, like compute, like storage, on-premises but in a way that really seamlessly and constantly interacts with the rest of my applications and services in AWS".

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Still, some customers have certain workloads that will likely need to remain on-premises for several years such as applications that are latency sensitive and need to be in close proximity to on-premises assets.

The idea with Outposts is that customers can use the same programming interface, same APIs, same console and CLI they use on the AWS cloud for on-premises applications, develop and maintain a single code base and use the same deployment tools in the AWS cloud and on-premises, AWS wrote.

How the machine learning service will fit in with Amazon's other healthcare endeavors remains to be seen, but there is little question that the company is gunning for a level of insight into personal health that will place it head and shoulders above any other competitors.

The HIPAA-eligible service will be covered under Amazon Web Services' (AWS) business associate agreement, ensuring the privacy and security of patient data that is run through the system.

On the somewhat lighter side, AWS also announced the AWS DeepRacer, which is now under pre-order. Amazon SageMaker can also be used with AWS DeepLens, a deep-learning enabled wireless video camera that pairs an HD camera developer kit with a set of sample projects to help developers learn machine learning concepts. "So we started with what our customers were asking for and worked backwards". Because many AWS Ground Station antennas are co-located with AWS Regions, customers have low-latency, local access to other AWS services to process and store this data.

AWS Marketplace Consulting Partner Private Offers: Trend Micro is an APN Launch Partner of a new program that will benefit its channel partners.

AWS officials unveiled its AWS Outposts initiative this week at the company's re:Invent conference, saying having racks of AWS-designed hardware will give businesses a better hybrid cloud experience. This can be compared to the Gsuite offerings from Google which manage company email and data on the search giant's cloud servers, fully centralized.

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