YouTube is making movies available for free in the US

Now you can watch free movies on YouTube

Can we do ad-supported movies, free to the user?' Rohit Dhawan, director of product management at YouTube told AdAge.

These free, feature-length movies are offered in the Movies section of YouTube and have been there since October.

The new free streaming facility also "presents a nice opportunity for advertisers", Dhawan said.

This might also help YouTube get around the fact that half of these movies have already been uploaded to YouTube for free anyway.

First noticed by, YouTube began launching ad-supported Hollywood films under a section on its Movies & Shows vertical.

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YouTube is reportedly letting viewers in the USA watch classic films like Rocky and The Terminator for free. A quick search on YouTube shows that the full-length film The Terminator has ten commercial slots that you have to sit through; the presumption is that most of the movies will have roughly the same number of ad breaks.

It is not clear what model the video-sharing company, which was bought by Google in 2006, is using for this feature, or what kind of contracts they have with producers and advertisers.

But the Google-owned web vid service, which recently has been shoring up its competitive bona fides in a Netflix-dominated streaming landscape, is betting you'll be willing to sit through a few ads in exchange for anytime access to The Terminator, Hackers, and Bio-Dome (yes, Pauly Shore's sci-fi comedy juggernaut; that's the one!) - along with a growing roster of other films. Other companies have been in the market for some time. With people getting more and more used to being able to watch films on-demand in an instant - be it legally or otherwise - it's wise of YouTube to embrace speed over immediate profit.

Samira Sadeque is a New York-based journalist reporting on immigration, sexual violence, and mental health, and will sometimes write about memes and dinosaurs too. She graduated from Columbia Journalism School, and her work has been nominated for SAJA awards.

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