Instagram ousting fake followers from accounts

No more fake fans in the Instagram universe.                  James Martin  CNET

Influencer wannabes might be able to portray an inauthentic version of their lives, but Instagram announced that they won't be able to buy inauthentic engagement anymore.

Even if you've never actually used one of these services to artificially inflate the popularity of a post or profile on Instagram, it sounds like you may still see this notice.

Photo-sharing platform Instagram has announced a new initiative that will target fake likes and comments. Instagram is tackling this problem of inauthenticity by using a machine that is built to help detect and remove fake popularity.

"Every day, people come to Instagram to have real experiences, including genuine interactions", the company notes. "It is our responsibility to ensure these experiences aren't disrupted by inauthentic activity".

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"Ads are also subject to our Community Standards, which prohibit spammy activity like collecting likes, followers, etc. - so you are correct that ads promoting these services violate our policies".

Those accounts will also be asked to change their password, which was likely shared with the third-party apps.

Accounts identified using these services will receive an in-app message alerting them that they have removed the inauthentic likes, follows and comments given by their account to others. The removal process will be complete once a user logs back onto Instagram, and changers the account password.

Instagram is also issuing a warning to users who have granted access to apps that promise to increase their follower counts with bots. Instagram is arguably the biggest, public social network around right now, and fake likes and followers can really be a problem for the platform's authenticity.

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