Apple already telling suppliers to cut down expectations for iPhone XR orders

Report: Apple cancels iPhone XR production boost

The data points to strong sales right out of the gate thanks to the September release of the newest and most premium versions of Apple's signature smartphone, which helped spur market share growth in Australia (up 3.8 percentage points), in China (up 1.3 percent points) and especially in its home market where strong iPhone 8 and 8 Plus sales are apparently helping that trend along.

Apple told its main phone assemblers, Foxconn and Pegatron, to stop plans for additional iPhone XR production lines, a report said Monday.

Indeed, it was widely hailed as the unexpected hit of Apple's 2018 iPhone event.

Apple shares fell almost 4 per cent after the report, which fueled concerns that the iPhone XR, the cheapest of three iPhones Apple unveiled in September, was facing weak demand just days after it hit shelves.

The iPhone XR, meanwhile, is having its demand outlook cut by around 20% to 25%, according to the Nikkei source. So it looks like customers are considering those the true lower-priced alternatives to the XS and XS Max, and not the XR.

It's too early to tell if the iPhone XR will have a similar fate as the iPhone 5C.

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That, in part, reflects that inflation was higher in those periods, but also that worker productivity was growing more rapidly. Jobs growth in the private sector was particularly strong in September, according to ADP, the US's largest payroll processor.

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The San Francisco defense, meanwhile, harassed Oakland's Derek Carr into seven sacks on a 16-for-21 night. San Francisco started its third-string quarterback, yet rolled to a 34-3 win.

Foxconn production of the iPhone XR is said to be down as much as a quarter from the original goal.

In contrast, the iPhone XR's $750 starting price made it seem a relative bargain. Instead, insiders in the supply chain claim, there'll be no need for its iPhone XR manufacturing capacity to meet Apple's holiday season forecasts.

Interestingly, the iPhone 8 and iPhone 8 Plus have had orders increase by more than 5 million units.

The Nikkei reported in June that Apple expected to ship about 20 per cent fewer iPhones this year compared with the same time last year.

This, combined with the rapid rise of China-based handset makers like Huawei, may also help explain why Apple will no longer provide iPhone unit sales figures: The firm is no longer the number two player in the smartphone market and may fall to number four or five in the coming year by unit sales.

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