Facing iPhone troubles, Apple tries to change the story

Apple unveiled the new iPhone 8 iPhone 8S and iPhone X at its launch event in California last year

In the quarter, Apple sold 46.9 million iPhones versus analysts' expectations of 48.4 million handsets. Global sales accounted for 61 per cent of the quarter's revenue.

Apple Inc has warned that sales in the holiday quarter, likely will not meet the expectations of wall street, CEO Tim cook explained the weakness in emerging markets and foreign exchange costs.

FILE- In this September 21, 2018, file photo customers look at new Apple watches including the Series 4 at an Apple store in NY.

The iPhone maker's stock is up more than 25 percent for the year, helped by purchases by Warren Buffett and a $100 billion share buy-back program.

"If you look at our revenue, given the last three years, if you look at our net income during the last three years, if you look at our stock price here in the last three years, there's no correlation to the units sold in any given period", Maestri noted.

Interestingly, Apple sold almost the same number of iPhone units in the final quarter of the year 2018 as it did during the same time last year, yet its revenue grew from $28,846 million in Q4 2017 to $37,185 million in Q4 2018 owing to the rise in price of its smartphones, particularly iPhone XS and iPhone XS Max.

Pres. Trump comments on allegedly false accusation against Justice Kavanaugh
He was confirmed, though only one Democrat joined with all but one Republican in backing him. She said in her testimony that she was "100 percent" certain she was assaulted by Kavanaugh .

Arsenal vs Liverpool, Premier League 2018-19
Arsenal has some good players, and you saw against Leicester City the other week what can happen when they get on a roll. The draw took Liverpool top of the table by one point from champions Manchester City , who host Southampton on Sunday.

Georgia voters are getting insanely racist robocalls impersonating Oprah
The hotly contested Georgia governor's race has garnered national attention and is now neck and neck. Rather it lives and thrives in making sure that everybody is lifted by the community", Winfrey said.

Apple says instead it'll focus on the revenue generated.

The ASP (Average Selling Price) of iPhone soared to $793 from $618 a year ago.

The change apparently was triggered by Apple's frustration with investors' fixation on its iPhone sales while glossing over other key areas, such as the robust growth in its services division that collects commissions on app sales and handles subscriptions to its music-streaming service. Earnings came in ahead of analyst estimates at $2.91 per share. Raymond James analysts said in a statement: "While the company believes units are a less relevant metric, we strongly disagree - particularly since we believe iPhone units will begin to decline y/y as a result of higher average selling prices".

"Apple is a complex company with lot of moving parts", said analyst Ivan Fienseth from Tigress "I think they need to give more transparency to their shareholders and not less".

Chief financial officer Luca Maestri said it was the California-based company's best September quarter on record, with revenue growing double digits everywhere it does business around the world. As we talked about a few days ago, the Services segment of Apple's business has seen a tremendous growth over the last year and has reached $10 billion in revenue, more than a 25% increase year-on-year. As for other products, iPad sales were down by about 6% year over year while Mac sales were down by 2%.

This quarter saw the reveal of the iPhone XS and XS Max, but only a fraction of those sales contribute to these numbers because of the handsets' late release date.

Related news:

Hot News

isis-killer-beheading-video-story-top Destiny 2’s PC Version Is Entirely Free for a Limited Time
Nov 05, 2018 - 00:59
Recently, it has received new raid that can be enjoyed playing but never heard any instructions whether or not it will be free . Battle.net accounts are free to make so the only thing you'll have to spend is a bit of your free time.

isis-killer-beheading-video-story-top Wages surge as US adds a robust 250000 jobs in October
Nov 05, 2018 - 00:49
That, in part, reflects that inflation was higher in those periods, but also that worker productivity was growing more rapidly. Jobs growth in the private sector was particularly strong in September, according to ADP, the US's largest payroll processor.

isis-killer-beheading-video-story-top Arsenal boss Emery: Fans pushed us for equaliser
Nov 04, 2018 - 19:41
Lacazette came close in the 39 minute when Mesut Ozil flicked him through but his low shot fizzed just past the post. Leno had good and bad moments in this game, but the German looks an upgrade on the aging and error-prone Petr Cech.

isis-killer-beheading-video-story-top 'I think we'll make a deal with China'
Nov 04, 2018 - 19:41
The U.S. leader has threatened to tax all imports from China unless it addresses "unfair" trade practices. China's official Xinhua News Agency said that Xi accepted the call at Trump's invitation.

isis-killer-beheading-video-story-top India vs West Indies, 1st T20I
Nov 04, 2018 - 19:19
Moreover, the visitors have been bolstered by the return of Keiron Pollard, Darren Bravo, Andre Russel and Carlos Brathwaite . However, Brathwaite said there was no shame in being labelled underdogs, especially against a strong side home-side.

isis-killer-beheading-video-story-top LG Rumored To Debut Foldable Smartphone At CES 2019 In Las Vegas
Nov 03, 2018 - 03:08
However, a surprise entry in the foldable phone game is LG, which plans on showing off their own next-gen device in January. It is expected to not sport a fingerprint scanner, due to technical difficulties unique to its flexible screen.

isis-killer-beheading-video-story-top Basketballer caught flying into Australia with pet bulldog in hand luggage
Nov 03, 2018 - 02:56
Patterson is expected to suit up for the Bullets in Adelaide on Sunday despite his brush with Australian customs officials. Heard later pleaded guilty in a Queensland court of falsifying quarantine documents and copped a $1000 fine.

isis-killer-beheading-video-story-top 49ers cheerleader takes a knee during national anthem
Nov 03, 2018 - 02:54
The San Francisco defense, meanwhile, harassed Oakland's Derek Carr into seven sacks on a 16-for-21 night. San Francisco started its third-string quarterback, yet rolled to a 34-3 win.

Watch Pete Davidson Propose To SNL Musical Guest Maggie Rogers
Nov 03, 2018 - 02:49
We all remember the "birth control" statement when Pete said he had switched out her contraceptive pills with tic-tacs. This isn't the first time he's commented with humor on the short-lived engagement to Grande.

isis-killer-beheading-video-story-top Two people stabbed at Sony UK headquarters, man arrested
Nov 03, 2018 - 02:35
Officers said that that two people suffered stab injuries in the incident and the seriousness of their injuries is not yet known. The Metropolitan Police confirmed that firearms officers and the London ambulance service were at the scene.

isis-killer-beheading-video-story-top WWE Crown Jewel results, live updates, matches, card, predictions
Nov 03, 2018 - 02:32
Shane McMahon won the WWE World Cup after introducing himself as a late replacement for the injured Miz. The event will be live on Sony Ten 1, Sony Ten 1HD (both English) and Ten 3, Ten 3HD (both Hindi).

isis-killer-beheading-video-story-top Trump expects 'great deal' with China, but more tariffs if not
Nov 02, 2018 - 01:26
It enjoys any legitimacy in the eyes of the working masses only to the extent that it continues the expansion of the economy. Alphabet, Google's parent company, lost 4.5 percent to $1,034.73.Amazon.com dropped another 6.3 percent to $1,538.88.

isis-killer-beheading-video-story-top Women take breast cancer drive to Diepkloof
Nov 02, 2018 - 01:03
SOUTH African women have been encouraged to have their breast health monitored regularly in order to detect breast cancer at an early stage.

isis-killer-beheading-video-story-top NASA declares elite planet-hunting spacecraft dead
Nov 02, 2018 - 01:00
NASA made a sad announcement this afternoon: its planet hunting spacecraft Kepler has been retired after running out of fuel. But more important, Kepler was the first NASA mission to detect Earth-size planets in the habitable zones of other stars.

isis-killer-beheading-video-story-top Top general anticipates more than 5,200 troops might deploy to border
Nov 02, 2018 - 00:59
Another smaller caravan earlier this year numbered only a couple hundred by the time it arrived at the Tijuana-San Diego crossing. The U.S. military has already begun delivering jersey barriers to the southern border in conjunction with the deployment plans.