Apple iPhone 2018 Launch Today

Apple to unveil bigger more expensive iPhone today Here's what to expect

But as a standalone device it looks just fine - it could easily be mistaken for the iPhone X of past year if the two devices weren't held closely.

But it did this while increasing prices at nearly every level of its lineup, which will help it keep its average selling price - and profits - high.

Apple's new iPhone XS, pronounced "ten S", has a 5.8-inch (14.7-cm) screen, and starts at $999.

As rumors anticipated, the new models ditch the home button in favor of the iPhone X's edge-to-edge display with Face ID facial recognition replacing the Touch ID fingerprint scanner. It's only a matter of time before it eliminates the iPhone 7 and 8 generation, as well. It has more reliable reception and is two times faster. Notably missing: the iPhone X, the iPhone 6S and 6S Plus, and the iPhone SE.

The camera on the iPhone XR is the weakest of the three phones announced by Apple - it's only got a single sensor rather than two for portrait mode, but that doesn't mean it's awful quality in comparison and it's the same as the one in the XS, just lacks the second lens. That could help overall unit sales pick up.

The iPhone XS could be the upgraded iPhone X with the same glass design on a stainless steel frame.

After all, Apple's been using LCD technology in its iPhone range even past year (where rivals like Samsung have eschewed the tech) so it knows how to make a decent-looking LCD display.

It certainly feels chunkier than the other two models that were launched by Apple at the same time - but not in a bad way and is a fine tradeoff for the cost.

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Taoiseach Leo Varadkar invited Mr Trump to Ireland during a meeting at the St Patrick's Day celebrations in Washington in March. Mr Varadkar said there is a standing invitation for any U.S. president to come to Ireland and many have in the past.

Bigger iPhone XS Plus to boost Apple’s sales performance
However, there are going to be two more iPhones , one with a 6.1-inch display, and another with a larger 6.5-inch OLED screen. While there are a lot of options out there for trading in your iPhone , the number of great options is shrinking every year.

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Piper Jaffray analyst Mike Olson surveyed iPhone owners who didn't upgrade to last year's X model, and about 40% of these people said they stuck with existing devices because the iPhone X was too expensive or too small. The XS Max, the largest iPhone to date and one of the biggest on the market, has a 6.5-inch (16.5-cm) screen, and starts at $1,099.

It's a 12MP sensor on the rear, with the front packing the TrueDepth camera for facial unlocking and selfies, and while Apple didn't make a big deal about the functionality on stage it'll be equally as good as that seen on the iPhone 8 past year, which was far from bad.

It is positioning the new watch as a more comprehensive health device, able to take an electrocardiogram to detect an irregular heartbeat and start an emergency call automatically if it detects a user falling down, potentially appealing to older customers.

The company is also expected to launch a cheaper iPhone XC.

And when that happens, the home button will go the way of the floppy disk, the CD-ROM, the iPod's click wheel, the headphone jack, and every other bit of useful tech that has stood in Apple's path to simplicity and efficiency.

It's the ideal setup for Apple.

Obviously, the new iPhones are the most important products at today's event. We won't know for sure if the strategy will work until Apple reports its December quarter earnings, but based on how successful the pricey iPhone X has been, Apple should be able to keep iPhone sales and profits growing.

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