College drops Nike from athletic uniforms following Kaepernick ad

Credit iStock  BruceWiley

News of Kaepernick's involvement in the polarizing campaign, which celebrates the 30th anniversary of "Just Do It", first broke on September 3. Kaepernick began the movement in 2016 to protest racial inequalities when he played for the San Francisco 49ers.

"If people say your dreams are insane, if they laugh at what they think you can do, good".

Brooks Koepka, the PGA Championship victor and two-time U.S. Open champ, said the biggest victor might be the publicity sparked for Nike. That percentage was down to 10 percent among millennials and 6 amongst Generation Z. Conversely, a staggering 56 percent of those surveyed said they were more likely to purchase from Nike after seeing the commercial. It was sacrificing one career and some money and it was because of what I believe in and more importantly, who I believe in.

"Nike has a long-standing relationship with the NFL and works extensively with the league on all campaigns that use current NFL players and its marks", a Nike representative told USA TODAY Sports.

The news generated plenty of online buzz, with social engagement around Nike and Kaepernick rising sharply this week, according to 4C Insights, a marketing technology company.

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The National Association of Police Organizations also called for a boycott of Nike over its support for the former Super Bowl participant, who has emphasized his opposition to police brutality, and the National Fraternal Order of Police condemned the campaign.

Now the College of the Ozarks plans to sever its professional relationship with Nike entirely. On Thursday night Colin Kaepernick will officially, in front of a national audience, become the undeniable face of the the company's Just Do it Campaign.

"People look to brands to speak for them, to speak for their complaints and their angst and their anger", Yarrow says.

Taya Kyle, the wife of late Navy SEAL and sniper Chris Kyle, was one of those people who were upset at Nike's selection, so she tore into them and the former quarterback on Tuesday over what it actually means to make a sacrifice.

A Nike spokesman did not return a request for comment.

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