McDonald’s launches global currency MacCoin

How to Get a Free Big Mac at McDonald’s

According to USA Today, McDonald's CEO Steve Easterbrook revealed Thursday as the launch day to fall on what would have been the 100 birthday of Jim Delligatti, a McDonald's franchisee in western Pennsylvania who invented the Big Mac.

Thankfully this coin is not digital, but rather physical, and its cost won't fluctuate.

The world's best-known, probably most-hated American fast food outlet is changing but it refuses to change its iconic Big Mac sandwich.

To celebrate the 50th anniversary (and maybe in a nod to Bitcoin), McDonalds is introducing a MacCoin on August 2.

In what might be a a dig at the age of cryptocurrency, McDonald's is celebrating the 50th anniversary of the Big Mac's nationwide debut with MacCoin, "a limited edition global currency" that customers will get for free with the purchase of the signature burger. More than 6.2 million tokens will be distributed in the USA and 50 other countries.

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There's no mention if South Africa will be one of the 50 participating countries, but the initiative is set to start Stateside later this week on 2nd August.

To celebrate the Big Mac, McDonald's went old school.

The chain is rolling out the tokens at 14,000 restaurants in 50 countries starting August 2 to commemorate the 50th anniversary of the Big Mac. They can use the currency the following day. The MacCoin was inspired by the Big Mac Index, a report that studies Big Mac prices across the globe to compare the difference in nation's currencies. However, Big Mac remains unsold in India due to its beef composition. "So we wanted a global celebration as unique as the burger itself".

Those who do not want free food may choose to collect all five coins, which are decorated to honor each decade of the sandwich's existence.

Though sales figures show that trendier burgers are cutting into McDonalds' business, the chain says it has no intention of messing with the Big Mac.

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