Harley goes adventure-touring | Meet the Pan America 1250

Harley Davidson Pan America Announce

CEO Matt Levatich on Monday rolled out an aggressive "more roads to Harley" growth plan that includes an expanded lineup of lighter motorcycles, smaller urban retail stores, a new digital strategy and an worldwide push as US sales fall.

Following slowing sales, the company has now confirmed to investors that it intends to reach out to a new generation of riders by bringing to production their electric motorcycle, the LiveWire™, with a view to get on the high road of EV technology as early as next year.

Smaller bikes, electric engines and urban storefronts: Harley-Davidson, we hardly knew you.

The new streetfighter line will have models ranging from 500 cc, ideal for emerging markets like India.

Harley-Davidson Inc.is launching lightweight motorcycles in Asian markets and electric bikes in the hope of sparking demand as it faces declining sales in the United States and the threat of trade tariffs increasing its costs.

Harley-Davidson are planning a new middleweight platform encompassing motorcycles from 500cc to 1250cc and will spawn Harley's first adventure-touring machine.

Trump Slaying 'Loch Ness Monsters' and 'Alligators,' Conway Says
WTO Director-General Roberto Azevedo said Wednesday he is hoping to "stop this trend" of growing restrictions on trade. Meanwhile, the United States remains embroiled in major trade disputes with China and other trading partners.

Bad week for social media as Twitter's stocks plunge
But some say Twitter's unique position as a real-time network that allows users to follow news and events will eventually pay off. Twitter is nosediving after it said monthly users declined in the second quarter and could fall further over the next few months.

Scores dead in southern Syria as ISIS unleashes devastating attacks
While the Syrian army managed to prevent another attack two suicide bombers belonging to the group "Islamic state". The bomber drove through the market on a motorcycle and there detonated his explosives, the TV station said.

American motorcycle manufacturer Harley-Davidson has just announced its latest strategy which sets out its roadmap for the coming years.

The accelerated strategy will require significant investment to change the trajectory of the business globally, and the company plans to fund it entirely through comprehensive cost reduction and reallocation of previously planned investment and resources including operating investment through 2022 of $450 to $550 million and capital investment through 2022 of $225 to $275 million.

This new product and broader distribution is meant to fuel Harley-Davidson's customer access and growth in India, one of the largest, fastest growing markets in the world, and other Asia markets. And with sales rising in Asia and India, it said it's developing smaller bikes with 250 to 500 cubic-centimeter engines to make them more accessible in those regions. By the sound of it (or is that silence), the LiveWire will with a noticeable lack of clutch and gears, offer riders a whole new "twist and go" touring experience.

It also plans to add "lighter, smaller and more accessible products" through 2022 in its electric motorcycles portfolio.

"While Harley's preference is to manufacture all of its bikes from the US", the company has had to invest in plants overseas over the last 20 years to offset costly tariffs that make its bikes unaffordable in other countries, Levatich said.

Related news:

Hot News

isis-killer-beheading-video-story-top Prime Minister Imran Khan? Not so fast, say the numbers
Jul 31, 2018 - 14:49
With Khan as Pakistan's leader, one can only hope the bilateral sporting relations between the two countries will improve in the near future.

isis-killer-beheading-video-story-top Les Moonves: No immediate CBS action on harassment claims
Jul 31, 2018 - 14:25
Moonves, who has been accused of sexual misconduct by six women ., has faced calls from Me Too activists to step aside. Ross has since received backlash on Twitter, with critics saying such comments dismiss the claims made by these women.

isis-killer-beheading-video-story-top Arctic cruise ship guard shoots polar bear dead for injuring colleague
Jul 30, 2018 - 12:58
Polar bears have been protected in Norway since 1973 and almost 1,000 were counted on Svalbard during a 2015 census. A German cruise line company has been criticised after the killing of a polar bear that attacked an employee.

isis-killer-beheading-video-story-top Lawyer says three women paid hush money over alleged affairs
Jul 30, 2018 - 09:44
The judge said the constitution is "neither a trick nor an illusion" and told Blakely that his request was 'serious business'. James Otero said he was reluctant to curtail the free speech rights of Daniels' attorney Michael Avenatti .

isis-killer-beheading-video-story-top Amazon's quarterly profits break $2bn barrier for first time
Jul 30, 2018 - 04:32
Amazon even trimmed losses in its global business while funding expansions in India, Australia, the Middle East and Brazil. Amazon .com expects third-quarter revenue of $54-$57.5 billion, which is below analyst estimates of $58 billion.

isis-killer-beheading-video-story-top Thomas praises team work as he stands on brink of Tour title
Jul 30, 2018 - 03:45
Although it has given Sky chief Dave Brailsford a likely selection headache for next year, he was full of praise for Thomas . It took several laps of the inner-city circuit around the Champs-Elysees for the race to kick into action.

isis-killer-beheading-video-story-top CBS Investigating Allegations Against CEO Leslie Moonves After He Admits to Misconduct
Jul 29, 2018 - 23:11
The story also describes a culture at CBS that's permissive of sexual misconduct , particularly in the CBS News division. Writer Janet Jones said Moonves tried to forcibly kiss her in a meeting in 1985. "It was very fast", Jones told Farrow.

isis-killer-beheading-video-story-top Trump rejects Cohen claim that he knew about 2016 Trump Tower meeting
Jul 29, 2018 - 19:01
Cohen privately testified previous year to two Congressional committees investigating Russian interference in the 2016 election. CNN first reported that Cohen has said that Trump knew in advance about the meeting and approved it going forward.

isis-killer-beheading-video-story-top Possibility of moon life seen by WSU researcher
Jul 29, 2018 - 18:11
An eclipse never travels alone: The lunar event is sandwiched between two partial solar eclipses on July 13 and August 11. One of the folklore states that women should avoid staring at the eclipsed moon for a long time as they may get pregnant.

isis-killer-beheading-video-story-top Little cheer for Mourinho with Liverpool defeat, Matic news
Jul 29, 2018 - 16:46
Manchester United did have Alexis Sanchez in the lineup, but this version of the team still looked overmatched against Liverpool. United have now played four games in the States and won only one of them - on penalties against AC Milan.

isis-killer-beheading-video-story-top NY regulators revoke Charter merger, tell them to leave
Jul 29, 2018 - 16:42
In a statement , Charter spokesman Andrew Russell accused the commission's actions of being politically motivated. As such, the commission concludes that it can no longer allow the company to operate in NY in good faith.

isis-killer-beheading-video-story-top Tour de France 2018 - Julian Alaphilippe wins Stage 16 amid Tour protests
Jul 29, 2018 - 15:33
On Wednesday Brailsford reiterated his concerns over security, a day when Geraint Thomas extended his lead in the Tour. The last time a Tour stage was blocked by a demonstration was in 2004.

isis-killer-beheading-video-story-top Riyad Mahrez ankle injury leaves Pep Guardiola 'concerned'
Jul 29, 2018 - 14:00
He is in that moment but he has absolutely no issues , I was not concerned about it otherwise he wouldn't have played. I hate to work with people who are not respectful to their team-mates, or the manager, or the club.

isis-killer-beheading-video-story-top Winning Mega Millions jackpot ticket sold in California
Jul 28, 2018 - 05:59
The odds of winning both jackpots are one in 75 quadrillion - that's 15 zeros - according to data scientists at Allstate. The largest jackpot was in 2012 when three people purchased winning tickets to split a $656 million jackpot.

isis-killer-beheading-video-story-top Israel To Expand Settlement In Response To Deadly Stabbing
Jul 28, 2018 - 03:24
In a statement late Thursday, it praised the "courageous operation" in the Adam settlement without claiming responsibility for it. During the raid, clashes broke out between young Palestinians and soldiers firing tear gas.