Amazon's Prime Day results

Online shoppers purchased more than 100 million products worldwide during Amazon.com Inc's (AMZN.O) annual Prime Day sale this week, despite glitches on its mobile app and websites that prevented several customers from placing orders. During Prime Day Amazon offers impressive Lightning deals on its own devices like the Echo smart speaker and Kindle, as well as on thousands of best-selling TVs, laptops, cameras, and homeware products.

Outside of Amazon-branded products, the Instant Pot, 23 and Me DNA test and the LifeStraw water filter were the best-selling items in the U.S., while the Bosch cordless drill, Philips Hue light strip and Finish dishwasher tablets were purchased the most in the UK.

Amazon also released a list of the top-selling items from the event, including the Fire TV Stick, which sold "millions" on Prime Day to become the top-selling item globally.

Prime Day is underway across the United Kingdom, where it started at 12:00 Monday 16th and runs until the end of Tuesday 17th - a full 36 hours.

Starting the sale earlier might have helped Amazon buoy its sales growth from last year's Prime Day, but making the all-important Prime members angry could still have consequences. "The best deals on Amazon during Prime Day are going to be private label products", he said.

Problems were also reported at Amazon's other sites across the world, including Europe. Eastern time. The sales began just over six hours ago at the time of writing, meaning there are still about 30 hours left of the total 36 hours planned for the site's various sale prices and deals. Net sentiment remained high on Prime Day overall, however, with a dip in the middle.

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This is the company's fourth Prime Day. "I think the reason Prime Day will be more successful than other promotions is that Amazon is able to discount and slash prices of a far greater number of products thanks to its expansive private label investment over the past year".

Amazon said it was resolving the glitches and in a tweet Tuesday lauded Prime Day growth in the first ten hours compared to a year ago.

Prime members continue to adopt the new savings benefit at Whole Foods Market at one of the fastest rates we've seen.

Given the massive success of this year's Prime Day, only time will tell if Amazon can beat their newly-established record next year.

However, the company touted yesterday that small businesses accounted for more than $1 billion in sales about mid-way through Prime Day. "[This year, ] we tripled our inventory and our sales have more than doubled", he says.