Thousands of tennis fans make early Wimbledon getaway on England's big night

Spectators watch the TV screen on Henman Hill at Wimbledon

Mobile phones and other devices can be used by the crowd, giving spectators the option of watching the World Cup final as well.

With almost half (63 per cent) of consumers choosing to watch the World Cup final, brands looking to jump on the conversation taking place online will thrive by anticipating the second-screen commentary and analysis.

England have progressed to their first World Cup semi-final since 1990.

Usually, not always, but usually the men's final goes on for 3 to 4 hours - which obviously would see either most if not all of the World Cup final being over by the time the tennis ends.

Fans attending Wimbledon can follow the World Cup via their phones or tablets using the tournament's WiFi but matches have not been shown on the big screen since England's semi-final against Germany at Euro 1996.

With England still in contention to reach the final in Moscow, it has been suggested the football tournament could prove a significant distraction as fans at Wimbledon try to keep up with events in the Russian capital. The rules of entry to the grounds of SW19 had previously stated that devices "must be switched off in and around the courts of play", although the rules appear to have been relaxed with England on the verge of reaching an historic final.

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When asked if he was anxious about Sunday's World Cup final in Russian Federation clashing with the Wimbledon men's singles final, Roger Federer couldn't help but laugh.

However, Lewis said he would have no objection if numerous 15,000 fans inside Centre Court wanted to follow the football on their devices - as long as they did not disturb the players.

"Saturday was one of the most special days I can remember at the championships".

"We are a sold-out event and there's massive interest", Richard Lewis, chief executive of the All England Tennis Club, told the BBC.

"We didn't have one single complaint of anybody here feeling that the football interfered with their enjoyment of Wimbledon", he said.

"I was out and about around the grounds and you could tell when England had scored.it was wonderful". [Football fans] will hear every point, 'Wow, 0-15, 15-30.' The players are going to look up to the...

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