Netflix is testing out a new 'ultra' subscription tier

Netflix

Newsweek has learned that the company's rollout plans for the new pricing tier are not yet definite, and it's not clear if the new tier-the only one to have High Dynamic Range (HDR)-will extend outside Europe. Presuming you have an Ultra HD HDR screen to watch it on, the Ultra tier will cost you 16.99 Euro a month, roughly $19.80.

Netflix is reportedly planning to introduce a new tier of service called "Ultra".

Netflix is supposedly thinking about adding a fourth plan that will include access to HDR content in addition to everything now available in the Premium plan. The difference between the two least expensive services is the availability of HD and streaming to two devices rather than just one.

PhoneArena claims some Italian users are already seeing promotional material that describes Premium thusly, and that show the Standard plan, which now allows streaming across two devices simultaneously, being downgraded to one device. In other words a price hike.

While details of the new subscription are still limited, it appears that the company is testing various methods to see what users prefer.

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Netflix is yet to announce the new feature officially, so drop your pitchforks for the time being.

The current Premium model offers HD and Ultra HD (4K) streaming on up to four devices at the same time.

You might have to pay a lot more for your Netflix subscription if your account is regularly used on more than two devices. The current rate for the Basic plan in Italy is EUR 7.99, with EUR 10.99 and EUR 13.99 for Standard and Premium.

"We continuously test new things at Netflix and these tests typically vary in length of time", Netflix said.

Netflix confirmed to CNET it was testing the new tier, stating it is looking at different price points and features to understand how consumers value the service.

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