Instagram competes with Youtube, launches IGTV

Media playback is unsupported on your device                  Media caption Instagram released this video to promote IGTV

Similar to YouTube and other video platforms, IGTV also has the concept of channels. The app went live on both iOS and Android as well as on the Instagram app. First, it's built for how you actually use your phone, so videos are full screen and vertical.

Called IGTV, the app is created to let you watch long-form, vertical video.

If you are a fan of watching vertical video, then Instagram has just announced a new way to consume plenty of it.

As Instagram expands shopping from Feed to its Stories feature, you can now shop from some select brands in Instagram ... The photo-sharing app, which Facebook acquired in 2012 for US$715 million, also has an audience that skews younger, and is used to watching video on mobile devices.

Instagram's IGTV is ultimately going to be a direct competitor to YouTube, but the company is also targeting Snapchat's Discover.

"It's time for video to move forward, and evolve".

Note: IGTV, the mobile app, and the IGTV tab in Instagram will appear for users over the coming weeks. The first is a new milestone for the Facebook-owned social network as Instagram revealed it now has 1 billion users worldwide. When you log in to IGTV, it will immediately begin playing vertical videos from people you follow.

After giving birth, New Zealand PM craves mac-n-cheese
Former prime minister Helen Clark tweeted it was "a proud day for Jacinda & Clarke & for us all". She said that after the birth, she hoped to have some quiet time to enjoy as a family.

Messi can not be compared to Maradona, claims Argentina World Cup victor Kempes
Here, we take a look at some of his options ahead of Argentina's huge game against Croatia on Thursday night. Willy Caballero's error was incredible and conveyed why he was earning just his fifth cap at the age of 36.

Man United on alert ahead of Cristiano Ronaldo’s meeting with Real Madrid
Diego Costa scored a lucky goal in the 54th minute, getting a favourable bounce off a defender's leg. Iran's win over Morocco in the first match made this group a bit messier than expected.

IGTV also has channels, just like real TV, but here creators themselves are the channels. "Right now, we are focused on building engagement", Systrom said during a Q&A with press following the announcement.

The UI is very streamlined and there's not much you can do aside from browsing videos. People wanting to watch a one hour video on their TV, for instance, won't enjoy wasted screen real estate and black bars.

We heard earlier this month that Instagram was planning support for long-form videos of up to an hour, and a new report suggests that the feature will launch today, with a few more details emerging ...

Instagram today unveiled its newest effort, what it calls IGTV.

Instagram notes on its new website promoting IGTV that mobile video content will make up for nearly 80% of all mobile data traffic within three years. Systrom said Wednesday that Instagram now has 1 billion monthly users, and the Pew Research Center recently reported that 72% of USA teenagers say they use Instagram.

Some more on the new service.

Related news:

Hot News

isis-killer-beheading-video-story-top Amazon.com, Inc. (AMZN) Prime Day Date Leaked
Jun 24, 2018 - 10:06
As usual we'll have all the best deals up on site, so you don't have to go sifting through them all for yourself. Amazon "Prime" subscriptions cost $119 annually, up from the original $99 price tag after a fee hike in May.

isis-killer-beheading-video-story-top Dele Alli has 'slim chance' of playing against Panama, confirms Southgate
Jun 24, 2018 - 10:04
Hopes will be high at least one of his colleagues can hit the target against Panama to reduce the reliance on a single source. There is no physiological benefit to train in the heat for a couple of weeks before and thinking there will be an adaptation.

isis-killer-beheading-video-story-top How ESPN Ruined The 2018 NBA Draft
Jun 24, 2018 - 09:42
Despite Ayton's confidence heading into the draft , he said he was nervous before the Suns' pick was announced Thursday evening. But the Pac 12, which had Arizona's Deandre Ayton taken No. 1 overall, matched its three NCAA teams with three draft picks.

isis-killer-beheading-video-story-top EU's Juncker says backing of Irish Brexit position will not change
Jun 24, 2018 - 09:04
It remains our intention to achieve a close economic partnership that does not require the backstop to be in operation". Now we're seeing the consequences of kicking every tough decision into the long grass.

Online shopping prices likely to rise after new sales tax ruling
Jun 23, 2018 - 02:44
Sellers that use eBay and Etsy , which provide platforms for smaller sellers, also haven't been collecting sales tax nationwide. In Massachusetts, you don't have to pay the 6.25% sales tax on clothing and food, but you do for luxury items like jewelry.

isis-killer-beheading-video-story-top Alzheimer's may be triggered by herpes virus
Jun 23, 2018 - 02:43
And what they found was that the herpes virus genes were interacting with genes known to increase a person's risk for Alzheimer's. Researchers said previous studies suggest a viral contribution but don't explain how the connection works.

isis-killer-beheading-video-story-top Switzerland scorers Xhaka, Shaqiri make Albanian nationalist gesture during win against Serbia
Jun 23, 2018 - 02:35
Sharp, fast, tireless and elusive, *Xherdan Shaqiri *proved more than a handful for the Serbia defence. Switzerland coach Vladimir Petkovic hoped the gestures wouldn't detract from the team's performance.

isis-killer-beheading-video-story-top Colombia's Rodriguez a non-starter against Japan
Jun 23, 2018 - 02:24
If Saudi Arabia wins , Russian Federation will need a victory or a draw in the game against Uruguay to proceed into the play-off. Finally, Russia all but sealed their place in the round of 16 with a 3-1 victory over Egypt in their second game of Group A.

isis-killer-beheading-video-story-top Lakers reportedly acquire 2nd-round pick from Sixers
Jun 23, 2018 - 02:03
Coach (Luke) Walton used to play as well, so he's a players' coach, and he wants his players to make plays, be confident. The former UCLA standout averages a career double-double and is a 37 percent 3-point shooter for his career.

isis-killer-beheading-video-story-top Trump Approves Suspension Order of Separating Families
Jun 23, 2018 - 02:01
Hamilton also voiced support for legislation that would allow for prolonged detention of children alongside their parents. And daughter Ivanka Trump tweeted, "Thank you @POTUS for taking critical action ending family separation at our border".

LiAngelo Ball will not be invited to Lakers Summer League team
Jun 23, 2018 - 01:58
The Los Angeles Lakers have formally informed LiAngelo Ball that he won't be on their Summer League team. LiAngelo Ball-Lonzo's brother, LaVar's son-went undrafted during last night's (June 21) 2018 NBA Draft .

North Korea thanks China for support with Trump summit
Jun 22, 2018 - 02:28
But he said the vast majority have yet to be located and retrieved from various cemeteries and battlefields across the countryside.

isis-killer-beheading-video-story-top Unconvincing France beat Peru 1-0 to book last-16 place
Jun 22, 2018 - 02:26
France have never lost a World Cup game when leading at half-time but Aquino almost pegged them back five minutes after the break. France was successful in securing three points in its opening round of group play, picking up a 2-1 victory over Australia .

isis-killer-beheading-video-story-top Court ruling clears way for Iowa to collect new sales taxes
Jun 22, 2018 - 02:26
Still, Amazon used the law for many years to avoid collecting sales taxes initially on its book sales and then other merchandise. South Dakota had challenged the physical-presence rule , saying it was losing roughly $48 to $58 million in revenue each year.

isis-killer-beheading-video-story-top Verizon to end some sale of phone-location data
Jun 22, 2018 - 02:24
Verizon was the first major carrier to declare it would end sales of such data to brokers that then provide it to others. On Tuesday, T-Mobile CEO John Legere said on Twitter that it too had ended partnerships with data aggregators.