Instagram competes with Youtube, launches IGTV

Instagram competes with Youtube, launches IGTV

Similar to YouTube and other video platforms, IGTV also has the concept of channels. The app went live on both iOS and Android as well as on the Instagram app. First, it's built for how you actually use your phone, so videos are full screen and vertical.

Called IGTV, the app is created to let you watch long-form, vertical video.

If you are a fan of watching vertical video, then Instagram has just announced a new way to consume plenty of it.

As Instagram expands shopping from Feed to its Stories feature, you can now shop from some select brands in Instagram ... The photo-sharing app, which Facebook acquired in 2012 for US$715 million, also has an audience that skews younger, and is used to watching video on mobile devices.

Instagram's IGTV is ultimately going to be a direct competitor to YouTube, but the company is also targeting Snapchat's Discover.

"It's time for video to move forward, and evolve".

Note: IGTV, the mobile app, and the IGTV tab in Instagram will appear for users over the coming weeks. The first is a new milestone for the Facebook-owned social network as Instagram revealed it now has 1 billion users worldwide. When you log in to IGTV, it will immediately begin playing vertical videos from people you follow.

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IGTV also has channels, just like real TV, but here creators themselves are the channels. "Right now, we are focused on building engagement", Systrom said during a Q&A with press following the announcement.

The UI is very streamlined and there's not much you can do aside from browsing videos. People wanting to watch a one hour video on their TV, for instance, won't enjoy wasted screen real estate and black bars.

We heard earlier this month that Instagram was planning support for long-form videos of up to an hour, and a new report suggests that the feature will launch today, with a few more details emerging ...

Instagram today unveiled its newest effort, what it calls IGTV.

Instagram notes on its new website promoting IGTV that mobile video content will make up for nearly 80% of all mobile data traffic within three years. Systrom said Wednesday that Instagram now has 1 billion monthly users, and the Pew Research Center recently reported that 72% of USA teenagers say they use Instagram.

Some more on the new service.

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