Instagram Launches a New App Called IGTV for Long-Form Video

Instagram Announces IGTV An Entertainment Hub With Hour Long Videos And Content From Social Stars

The popular photo-sharing network unveiled IGTV, a new original content initiative on Wednesday, that brings the ability for any Instagram user to record and explore longer-form video.

"Since our launch in 2010, we've watched with amazement as the community has flourished and grown", Systrom said in a blog post.

At launch, IGTV videos can be up to 10 minutes long, while select creators will be allowed to make videos up to 60 minutes long.

"This is a major accomplishment".

Additionally, the company has just reached one billion users, which is no small feat.

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Instagram Chief Executive Kevin Systrom announced at an event in San Francisco that the section would be called IGTV and feature videos from rising internet celebrities and artists.

In September, Instagram said it had some 800 million monthly active users. It is both a standalone app and a tab inside the current Instagram platform, The Verge reports. Although Instagram remains popular, YouTube is now the most popular social network among USA teens, according to a recent study from the Pew Research Center. Through the new app, you'll be able to watch videos from people you follow and creators Instagram thinks you'll be interested in. Instagram doesn't now allow video ads, but Systrom said it eventually will.

Facebook acquired Instagram in April 2012 for a combination of cash and stock worth some $1 billion at the time.

It means Instagram joins a prestigious club of apps and services that have one billion users, that includes Facebook, WhatsApp, Google Chrome, and YouTube.

Since then it has become a strong enginer of growth for Facebook in terms of users and ad revenues.

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